One of the main turn-offs for a website is its bad usability. A website should be created in a manner that it is easy to use, visibly impressive and the navigation should be effortlessly accessed on all pages of the site. In fact, the general rule says that no more than two clicks are needed for the users to reach any page on the website.
The color, font size and overall appearance of the website should be appealing and relevant. The text and the graphics must include single style to show consistency. Nobody wants to look at a dull, boring or too flashy website and that is the reason why finding a good balance between both is very important.
No matter how attractive or professional your website is, it will not be able to provide you the desired profits if it is not visible on the major search engines.
A well written professional content not just impresses the search engines but also attracts more users and help them stick to the site. Make sure that the information on the site is relevant, well-written, and grammatically correct and targets the market with which your products and services are concerned with.
Social media play a really important roll for your business success. Your site must have share options for popular social networking sites in order to attract people and increase your visibility online.